Bit Butter in the News

FOR IMMEDIATE RELEASE

Tifa, Inc. Launches Another New Product for Horse Training

Bit ButterLickity Bits Bit Butter brushes on bits leaving a sweet molasses taste.

COLUMBIA, New Hampshire – February 20, 2008 – Comfort your horse when bitting your horse with another new and innovative product from Lickity Bits. Lickity Bits Bit Butter is a sweet molasses based training aid and treat which is brushed on the horse's bit to encourage young and old horses alike to accept the bit. It's easy to use brush applicator leaves a sweet molasses coating on the bit providing natural relief to any horse learning to take a bit and older horses who resist the bit.

Lickity Bits Bit Butter contains all natural molasses which has an irresistible scent and taste. Its buttery consistency makes it easy to use with no mess. Lickity Bits Bit Butter comes in a handy 2 ounce plastic jar with a brush applicator inside.

"Lickity Bits Bit Butter is another wonderful way to introduce a bit to your horse" comments Kathleen Johnson, President of Tifa, Inc. "It is a great addition to our family of bit training aids. Bit Butter complements our other products by giving the horse owner yet another natural stress relieving option for comforting a horse when taking the bit. We have found horses love the Lickity Bits Bit Wraps and we feel this is one more way to say thank you to your horse! Putting a cold hard bit in a horse's mouth can cause stress to the horse and rider and it's our goal to change that negative experience into a pleasing one" comments Johnson.

With each 2 ounce bottle you get about 30 applications which make it very economical to use. As with all the Lickity Bits products, Bit Butter leaves no mess and is compact and portable. It easily fits in a coat pocket or brush box… another show must!"

"What is particularly exciting about this product is its multi uses" states Johnson. "You can dip the end of your horse wormer into the Bit Butter leaving a small amount of sweet tasting molasses butter on the end which instantly becomes a treat for your horse. It can even be used to coat pills! Veterinarians and Equine Dentists find it useful to have on hand for various purposes including use during Vet checks at competitive endurance races, checking teeth, etc.

"This is a great addition to our family of products of Bit Accessories" says Kathleen Johnson. Just like the Lickity Bits Bit Wraps and Bit Spritz, Bit Butter offers a simple and economical solution to one of the top ten problems with horses. It is our goal to make bitting a horse a more pleasant and soothing experience. Our mission is to improve the life of every horse in any way we can and we are proud to announce Bit Butter as yet another product for "A Better Way to Treat Your Horse". All Lickity Bit products are lovingly made in the U.S.A. by our staff in the pastoral setting of New Hampshire's North Country Mountains with all the highest quality ingredients.

Tifa, Inc. is a manufacturer of horse products. Lickity Bits Bit Butter comes in a 2 ounce bottle with a suggested retail price of $9.95 and is available through local tack shops, feed stores, on-line retailers, and catalogs throughout the U.S. and Canada.

CONTACT:
Kathleen Johnson
Tifa, Inc.
61 Perry Road
Columbia, NH 03576
Phone: (603) 237-8976
Fax: (603)237-4364
Email:
Website: www.lickitybits.com

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